There has been much discussion in the news media and in PR circles of late about the need for organization leaders to apologize sincerely, profusely and immediately whenever a crisis arises. I myself participated in some of that dialogue and stand by what I said about Toronto Mayor Rob Ford, the CEO of Montreal Main and Atlantic Railway, as well as many others on my blog, in my tweets and during media interviews.
Now, in the wake of much praise for New Jersey Governor Chris Christie and his two-hour apology tour de force, I’m beginning to wonder if the practice of public relations is now being reduced to the art of a really good and really fast apology. Certainly, in the way that I practice PR and the way that I teach it, PR is much more than apologizing. Read the rest of this entry »
My earlier post summed up what I believe to be the very best in public relations in the past year. This follow-up post looks at the dark side of Canadian PR: organizations and individuals who suffered through 2013 and offered important lessons in the process. Once again, I consider PR in government, business and entertainment.
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This was an interesting year in Canadian PR, with plenty of lessons to be learned from those who did PR right and those who didn’t. I’ll start by heaping praise on those organizations and individuals – in government, business and the entertainment and cultural industries – who, in my humble opinion, represent the very best of PR in 2013. In my next post, I’ll review those whose performance left something to be desired. Read the rest of this entry »
Toronto Mayor Robert Ford did some terrible things. He smoked crack, drank heavily in public, cavorted with shady characters, and lied to reporters and voters repeatedly about it all. And yet, to the surprise of many, he is still immensely popular. The rules of politics and public relations don’t appear to apply to him. That enduring popularity is what I would like to speculate on with this post. Read the rest of this entry »
It seems The Montreal, Main and Atlantic Railway is trying to improve its PR performance on the Lac-Mégantic tragedy. Some things the company did today were a marked improvement. Burkhardt actually showed up at the site of the derailment and inferno. He spoke frankly and directly with reporters, rather than relying on telephone. He anticipated and effectively answered many of the questions thrown at him. That was a step forward, though one taken too late, as many of his critics have pointed out.
Other aspects of the day did not go so well. Read the rest of this entry »
Recent and very sad events in Lac-Mégantic, Quebec will have many important lessons for railway operators, government regulators, and municipal planners. I suspect the shipping of oil by rail in Canada will never be quite the same. In addition, there will be less important but nonetheless valuable lessons for public relations professionals as well. Many mistakes have been made by executives and politicians alike in their early response to the tragedy. Read the rest of this entry »
Many people have written about the PR lessons learned from the manner in which the Conservative government of Stephen Harper has handled the Senate scandal. Clearly, many mistakes were made. It occurred to me, though, that the events of the past three months have also created an opportunity to better understand advertising, branding, and public relations: three concepts that are often misunderstood or even used interchangeably. They’re vastly different and often, as in this case, interwoven in complex ways. Read the rest of this entry »
Once again, this year, I spent the last week of December reflecting on the year that was in public relations, persuasion and politics. I’ve compiled a very subjective list of what I feel were the best PR practices of 2012 and the worst. I’ve also tried to keep a Canadian focus on the companies and people I profile, if for no other reason than to narrow down the very long list of examples of very good and very bad PR practices. Read the rest of this entry »
Rosser Reeves put it best: success comes from articulating a strong, clear and memorable Unique Sales Proposition. The more you have to compete for attention, the more you need to have a clear USP and articulate it consistently.
With this concept in mind, I have to say I was perplexed by the NDP’s decision to paint Thomas Mulcair as a wanna-be Stephen Harper in their newest ad campaign. Read the rest of this entry »
After 27 years in PR, I have to admit there is a certain rush that comes with successfully getting a message out. Pushing words, sounds and images to an audience and seeing your efforts generate impact among that audience seems like magic at times. As modern technology makes it easier and faster to push messages and achieve that rush, the risk of making significant mistakes that cause long-term damage grows. Recent events in Canadian politics have made this point all too clear. Read the rest of this entry »