This little section is about me — Bernard or Bernie Gauthier. I’ve been in the PR and advertising business for more than 20 years, with about 15 of those years also spent on audience research. In my spare time (not much, given that I’m married, have two kids, hold down a full-time job as a partner in an agency, cut the grass and shovel the driveway, etc.) I am completing a PhD in Communications. My research interests include advertising history, the sociology of professions, and political communications. I also manage to show up in the news media, usually to comment on the latest political attack ad or image faux pas by our country’s politician. I strive to be as politically neutral as possible and focus instead on who’s doing a good job of communicating with voters and who (more often the case) is messing it up.